NFC - "The Internet of Things."
NFC or Near Field Communication is a wireless radio technology that employs the use of a NFC Tag which communicates with a reader in a mobile device. Placing the mobile device within a half inch of the tag allows for the transfer of data such as text or numbers between the tag and NFC enabled devices. The NFC Tag is small microchip, generally the size of a quarter in diameter and paper thin, which can be embedded in packaging, adhered to a surface of a product, placed on any advertisement or embedded into any printed materials such as brochures, business cards, and posters.
NFC Tags are manufactured by Samsung, Qualcomm, Broadcom, and NXP Semiconductors( to name a few) and the technology has already been adopted by Hyundai, Lexus, Kraft Foods, Mastercard, Visa and many others. Mobile payment is currently the largest adoption of NFC technology.
Growth of NCF Enabled Devices
Mobile Entertainment reported in November 2012 that ABI Research has lifted its forecasts of the number of NFC enabled devices to be sold in 2012 from 80 million to 102 million. Its a significant uptick in forecast that could bring ubiquity for NFC technology sooner than originally anticipated. The report also states that 2 billion devices will ship in 2017. Now 2017 seems like quite a way off but if you draw the growth chart from 102 million last year to 1.6 billion in 2017, you can appreciate how quickly the technology will become commonplace in consumers hands.
As Paul Sealy from ABI states "Nine out of the top ten OEMs now have NFC-enabled handsets commercially available..." Additionally he states "We expect handset shipments to more than double next year with NFC inclusion likely to become a default technology integrated into flagship handsets." This exponential growth paired with awareness and education will drive adoption of this technology.
Leap ahead of the curve with Failsafe Media
With NFC Tags set to become a part of every piece of advertising and marketing material by 2014, you can't afford to be left behind. Failsafe Media will not only encode your information on custom NFC Tags, lock it, print your logo on it or embed the tags into printed materials such as brochures, consumer product cartons, business cards, and posters but we can help formulate the solution that will work best for you.